1910 Consulting

Claire is a dynamic and results-driven B2B SaaS Fractional, Consultant, and Advisory Chief Marketing Officer. Based in the UK, Claire's expertise spans the UK&I, Nordics, Benelux, Southern Europe, DACH, and US markets. Over the past five years, she has worked extensively with Private Equity-backed SaaS companies, building on a rich career in tech and SaaS organizations. Claire’s journey is one of continuous learning, empowerment, and innovation—always focused on addressing the fundamental and higher-level needs of the businesses she supports.

At the foundation of her work lies a commitment to stability and efficiency. Claire ensures that marketing operations are optimized, channels perform at their peak, and teams are structured to deliver consistent results. She understands that businesses need a solid operational base to thrive, and she excels at putting those building blocks in place.

As businesses grow, strategy becomes key. Claire brings a data-driven mindset to every project, analyzing performance metrics and making decisions grounded in analytics. Her ability to manage large-scale transformations, such as rebranding initiatives or bringing new categories to market, ensures businesses have the strategic direction they need to adapt and succeed. Her projects are always delivered on time and within budget, creating a sense of security and confidence for stakeholders.

But Claire’s impact doesn’t stop at the operational or strategic level. She thrives on collaboration and connection, building high-performing marketing teams that feel empowered to make decisions and take ownership of their roles. Her leadership fosters a culture of trust and belonging, where individuals work together toward shared goals. Whether working alongside executives, agencies, or cross-functional teams, Claire creates an environment where collaboration fuels success.

Recognition and achievement are also at the heart of Claire’s approach. She has a proven track record of driving measurable outcomes, from growing opportunity pipelines to contributing significantly to booking numbers through impactful marketing campaigns. For Claire, success isn’t just about hitting targets; it’s about building teams and strategies that deliver long-term value and recognition for the business.

At the pinnacle of her work is a focus on self-actualization—for both her clients and herself. Claire constantly seeks out opportunities to innovate and learn, completing an intensive course in generative AI to stay ahead of marketing trends. Her curiosity and adaptability mean she’s always ready to experiment, pivot, and uncover new ways to drive growth. Businesses working with Claire don’t just benefit from her expertise—they gain a partner who helps them realize their highest potential.

Recently, Claire served as the CMO for nShift, where she spearheaded marketing for a Delivery & Experience Management Platform, and before that, she led transformative marketing strategies at Questionmark, an online assessment provider. Along the way, she has consulted with a range of B2B SaaS organizations, each time tailoring her approach to meet their unique needs. As a Chartered Marketer and a member of the Chartered Institute of Marketing, Claire continues to bring professional rigor and thought leadership to everything she does.

For Claire, it’s not just about doing the job—it’s about making a meaningful difference. Whether it’s identifying the right agency for a project, assembling a team of experts, or ensuring every marketing initiative drives real impact, Claire delivers at every level. If your business is looking for a partner who can support growth, innovation, and transformation, Claire is the expert you’ve been searching for.