Claire is a B2B SaaS Fractional, Consultant and Advisory Chief Marketing Officer. She is based in the UK, operating the UK&I, Nordics, Benelux, Southern Europe, DACH and US markets across SMB, Mid-Market and Enterprise. Claire has spent the last 5 years working for Private Equity owned SaaS companies and prior to that she worked across multiple other Tech and SaaS organizations.
She is passionate about, and has a solid track record of building high-growth marketing teams who continue to deliver YoY. She has the ability to produce rapid change which is in part enabled through her success of building an empowered and decision-making team culture. A lot of Claire's high-growth comes from driving multi-channel, high quality, high volume (heartbeat) communications along with a strong desire to experiment and the ability to change course at speed when required.
Claire is obsessed with data and analytics which enables her to drive data-driven decisions to achieve the best outcomes. Her ability to drive teams and in-built sense of urgency ensures each channel is working to its optimum at all times.
Claire is focused on continual learning and has completed an accredited 3 day intensive generative AI in Marketing course enabling her to bring the most up to date marketing methodology.
Her personal measure of success is based on contribution to the overall opportunity pipeline and booking numbers that have been generated by marketing activity.
Claire has also led multiple rebrands and brand activation campaigns across her career, including taking a new category to market. Each project has been delivered on time, and to budget.
Claire was most recently the CMO for nShift, a Delivery & Experience Management Platform. Prior to this she has consulted across multiple B2B SaaS organizations and was the CMO for Questionmark, the online assessment provider. She has held multiple leadership roles over the last two decades.
She is a member of the Chartered Institute of Marketing and a Chartered Marketer.
Claire works with a range of expert individuals and agencies and can hand pick the right team for any organization.
Find out the benefits of hiring a B2B SaaS Fractional or Advisory Chief Marketing Officer. Get expert guidance for generating leads, and maximizing sales.
