Services

Delivering value through comprehensive marketing reviews, strategic consultancy, team development and leadership, and impactful GTM strategies to drive business growth and success

Marketing Review: A comprehensive evaluation designed to measure performance against a broad range of industry best practices and benchmarks.

A marketing review: This process helps identify strengths, weaknesses, and areas for improvement within your marketing strategies and operations.

Each review is carefully tailored to address the specific needs, goals, and challenges of your business. This ensures that the insights and recommendations provided are both relevant and actionable. The review typically spans two to three weeks, allowing sufficient time for in-depth analysis of your current marketing activities, including strategy, execution, and outcomes.

The process concludes with a detailed yet concise report that highlights key findings, areas of opportunity, and clear, practical recommendations. This report serves as a roadmap to help your business refine its marketing efforts, optimize performance, and achieve greater success in meeting your objectives.

 

This will cover:

  • Strategy and Planning

  • Brand and Website

  • Reporting and KPI’s

  • Sales and Marketing Optimization

  • Proposition, messaging and content

  • Data & Analysis Optimization

  • Marketing Channels including AI

  • Marketing Collateral & Sales enablement

  • GTM, ICP & Personas

  • Internal and Agency Team Refinement

  • Tech Stack

  • Partner & Product Marketing

The process is simple.

Consultation

I start by ensuring the brief will deliver the right results.

Discovery Calls

Then I work through a series of discovery calls with key internal and external stakeholders. 

Conclusion

The conclusion is to walk through the recommendations with the management team to agree on the next steps needed to implement the findings.

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Fractional or advisory CMO

Ongoing consultancy involves a collaborative approach designed to integrate seamlessly with your existing team while adding value through fresh perspectives and specialized expertise. This approach is flexible and adaptable to meet the specific needs of your organization, providing support in the following areas:

  • Providing Strategic Insights and Expertise:
    Bringing a fresh perspective to your marketing efforts, informed by industry best practices and emerging trends. This could involve offering unique strategies, innovative solutions, or specialized skills that complement your current capabilities

  • Delivering Targeted Support in Specific Areas:
    Focusing on particular components of the marketing mix where additional expertise is needed. This could include campaign development, digital marketing, branding, content creation, or other key areas that require enhancement.

  • Leading High-Impact Projects:
    Driving critical initiatives such as brand and website development, the integration of artificial intelligence into your marketing strategies, or implementing new technologies to optimize efficiency and effectiveness across your marketing operations.

Beyond these core contributions, ongoing consultancy encompasses broader responsibilities to ensure the success and alignment of marketing initiatives, such as:

  • End-to-End Process Management:
    Taking responsibility for overseeing the marketing process across all stages, ensuring smooth execution, effective communication, optimization and alignment with business goals.

  • Cross-Functional Collaboration:
    Working closely with other internal departments to foster collaboration and alignment. This includes engaging with the executive leadership team to ensure marketing strategies support broader organizational objectives and, when required, presenting updates and recommendations to the Board

  • Coordination with External Agencies:
    Managing relationships with third-party marketing and communications agencies to maintain consistency, ensure quality, and integrate external efforts with internal strategies seamlessly

This comprehensive approach ensures that consultancy support not only addresses immediate needs but also contributes to long-term growth and success by aligning marketing efforts with the overall vision and objectives of your organization.

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Marketing and Communications Agency Support

I have extensive experience collaborating with a wide range of specialists across the entire marketing spectrum, including strategists, creatives, digital experts, data analysts, and technology consultants. This breadth of experience has given me deep insight into the unique capabilities and strengths that different types of agencies and professionals bring to the table.

As a result, I am exceptionally well-positioned to provide informed recommendations on selecting the most suitable agencies or experts to match the specific requirements of any given brief. Beyond identifying the right fit, I can facilitate their onboarding process, ensuring they are fully aligned with the project’s objectives, timelines, and expectations.

Additionally, I am adept at managing their performance and overseeing the delivery of results, ensuring the project remains on track and achieves the desired outcomes. This holistic approach ensures a seamless integration of external expertise into your broader marketing strategy, maximizing efficiency and impact.

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A B2B SaaS Fractional or Advisory Chief Marketing Officer can help with a marketing review, ongoing consultancy, team leadership and development and Communications and Agency Support. Book a consultation now!

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Speak To Claire

If you would like to book a consultation, have any questions, or anything else, please get in touch and I will be happy to help.

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